A branding system for the development arm of the MIT Press.
The challenge of this sub-brand was to be able to stand on it’s own without clashing with the already very established MIT Press branding.
When the bookstore re-opened in it’s new location the there was a push to create a brand that was very MIT Press but could also stand on it’s own so that customers were not shocked to find books from other publishers.
A logo and collateral system base on the owner’s fondness for the work ethic inside the beehive.
The branding system for a small coworking space in mid-coast Maine with a distinct mid-century vibe.
Branding for a vintage clothing and homeware pop-up housed in a vintage Shasta trailer.
