katy papagiannis


A branding system for the development arm of the MIT Press. 

The challenge of this sub-brand was to be able to stand on it’s own without clashing with the already very established MIT Press branding.

When the bookstore re-opened in it’s new location the there was a push to create a brand that was very MIT Press but could also stand on it’s own so that customers were not shocked to find books from other publishers.

A logo and collateral system base on the owner’s fondness for the work ethic inside the beehive.

The branding system for a small coworking space in mid-coast Maine with a distinct mid-century vibe.

Branding for a vintage clothing and homeware pop-up housed in a vintage Shasta trailer.